1xBet showcased its B2B product for the first time at last month’s Glaciers exhibition, before introducing its one-year old affiliate marketer program to markets across Asia, Africa, European countries, and Latin America.
Having hosted two stands at Snow (6-8 February), one for B2C and one for B2B, the European operator said the outcome of the exhibition got “exceeded all expectations”.
The 1xBet press service said: “So how exactly does 1xBet stand out from the other exhibitors? 1xWager is one of the few companies that are successful on the B2C market, and it now has a high-quality product to provide affiliates of the business. We are able to say with confidence that customers will get precisely what they need.
“The outcome of the exhibition exceeded all our expectations: there was a lot of interest in our product and useful contacts were made. This marketing was beneficial not only for 1xWager, also for other exhibitors and site visitors.”
On the other hand, 1xBet supported its ICE existence by exhibiting at the London Affiliate Conference (LAC). Specialists from the business met with current affiliate marketers to discuss fresh ideas and new proposals to enhance the quality of products and services within its Affiliate Program.
The statement continuing: “This year, affiliates from all over the world visited our stand. Through the exhibition, we fulfilled with our set up companions and made new business contacts with visitors and other exhibitors. We hope these exchanges will grow into long-term mutually beneficial relationships.
“Over a brief time, we have introduced ourselves and our Affiliate Program to marketplaces throughout the world. A whole lot of successful work has been done to draw in traffic from Asia, Africa, European countries, and Latin America. Furthermore, we are actively submitting applications and steadily getting licenses to operate in a variety of countries.”
With simply a few days to visit before start of ICE London (6-8 February), the sponsors of London Baby have embraced the growing ‘hype’ across the world’s biggest gaming exhibition.
Once again, SBC has joined causes with iGaming Business to sponsor #londonbaby2018, the largest network party on the first nights the exhibition (6 Feb) http://1xbetmobil.icu/, held at the stunning Café de Paris.
While blockchain technology and the opening of the united states gambling market are expected to garner significant attention at Glaciers and networking parties over the week, OPTIMA CEO Jacob Lopez highlighted machine learning as another key topic of interest.
This was after each of the sponsors of London Baby was asked to predict the actual industry ‘buzzword’ or ‘buzzwords’ would be for this yr’s event.
Alex Inglot, Director of Marketing communications for Sportradar, said: “This year, a lot of attendees and many debates will focus around what may or might not happen in the US this year in relation to sports betting.
“The Supreme Courtroom’s decision could have seismic implications for the industry and it will impact sports leagues, regulators, state specialists, existing US casinos and providers, international operators, suppliers and undoubtedly the US general public.
“It is almost impossible to predict what the final verdict will be, but many at ICE will already be scenario planning and seeking to get a read from others going to the ExCeL this February.”
Valentyn Kyrylenko, VP of Business Development for BetInvest, said: “Personalized engagement and implementation of data-driven customer value management will be a trending topic at ICE 2018. At BetInvest, we realised that no matter how good the algorithms are, computer systems still require the instructions for whatever they do.
“The leaders in igaming, and especially sports activities betting, will not be the companies with the most innovative technology (however controversial it could sound to the reader) but those companies, which through the years of operation, were able to collect large amounts of data.
“As my colleague and buddy Nik Rudenko (CMO of FavBet) loves to say, ‘Traffic is the King’. But my place, which is at the intersection of trying to find the best new opportunities and making sure they pass the smell test taught me, is that the largest opportunities lay in the hands of these companies who become data centric in their customer strategy.
“The firms which keep data and can make their machines analyse data and know what to do, based on this content of the data and its range without specific instruction, will become as unreachable to the competition as eBay to the new WordPress start-up.
“The firms keeping big data can still generate correct customer behavior even with the uncertain parts of data due to its cumulative nature. In my own view, the future ‘Amazons’ of sports activities betting will be a different breed of companies. Such companies are still seated in the duck blind unaware that one move can change the status quo.”
Thomas Nielsen, Head of Game Licensing at Magnet Video gaming, said: “Blockchain is a buzzword with backbone, and having exploded onto the scene so quickly, it has already asserted its game-changing advantages to such an degree that longevity is undeniable.
“As with all buzzwords, interest within the general public site will inevitably wain but within business and especially in our industry, blockchain is gathering momentum all the time.
“It really is providing transparency, accountability and decentralisation in a way that many are getting in touch with revolutionary and, unlike many buzzwords which have come and gone, blockchain has the potential to essentially anchor itself.
“It could do so much more than just record monetary transactions – we have observed the inceptions of commercial alliances, start-ups and initiatives all off the back of blockchain, and it evidently has the ability to transform just how many sectors operate.”
Adriaan Brink, Creator and CEO of BetterBetting, said: “Crypto. The world of digital currency is causing disruption across many industries, including betting. It has been impossible to disregard to buzz around Bitcoin and Ethereum and the rise of new cryptocurrencies.
“The thought of a developing a safe and robust decentralised peer-to peer system optimised by use of blockchain technology is revolutionary. BetterBetting offers just that, providing a forward thinking, decentralised sports gambling system, facilitated through use of the BETR token.
“Eliminating friction, while providing transparency and fairness for a wager between two functions who’ve no relationship with each other, will change just how betting works for everybody.”
Evgeniy Kiriushin, Mind of Business Development for 1xBet, said: “1xWager always goes in step with the rapidly changing world. We consider the buzzwords for the former, and another calendar year, are ‘higher, faster, and more powerful’.
“We are residing in a active and high-tech world; information is ubiquitous, and you may place a bet, make a payment or transfer money just using a mobile phone and wi-fi.
“For our companions, it is absolutely important that statistics are updated as often as it can be – using our own partnership, program partners can see up to date of statistic each hour.”